In 2025, regulatory pressure, societal expectations and the CSR commitments of building contractors are driving specifiers - architects, project managers, design offices - to turn to solutions that are high-performance, sustainable and aesthetically pleasing. These include premium natural coatings such as Absolin are gradually establishing themselves as benchmark materials. But what explains this strategic shift towards biobased coatings? What are the criteria that appeal to the most demanding professionals? Find out in this article.
A response to new regulatory and environmental requirements
Since RE2020 came into force, the environmental performance of buildings has been scrutinized at every stage: materials, implementation, durability, carbon impact.
Specifiers must now :
- Reduce the carbon footprint of the materials used;
- Justify the biobased part in their choice of coatings;
- Anticipate thermal and acoustic comfort indicators.
👉 Natural coatings like Absolin, based on linen, lime and marble powder, tick all these boxes. Made from renewable raw materials, minimally processed and non-polluting, they offer an ideal alternative to resin- or solvent-based industrial coatings.
Optimum compatibility with sustainable architecture projects
Specifiers no longer see buildings as a simple assembly of products. Contemporary architecture is based on a logic of global coherence:
- Landscape integration and sober aesthetics;
- Promoting local crafts and products;
- Respect for the identity of the site (especially during renovation).
👉 Absolin plaster meets this expectation by offering a palette of customizable finishes, matte or textured, compatible with minimalist, heritage or design architecture.
A strong differentiating argument for tenders
In a competitive market, design offices, architects and promoters are looking for differentiating solutions to win tenders, particularly in public procurement or for high-profile buildings (crèches, head offices, hotels, alternative schools, etc.).
Choosing a premium natural coating allows you to :
- Promoting the HQE or Bâtiment Bas Carbone (Low Carbon Building) approach;
- Obtain additional points for environmental certification (BREEAM, LEED, WELL, etc.);
- Offering aesthetic and responsible added value without sacrificing technical quality.
Technical performance compatible with field requirements
Contrary to popular belief, natural coatings are no longer "fragile" or "complicated to apply" materials. Recent innovations such as Absolin guarantee :
- Excellent long-term performance without cracking;
- Resistance to abrasion, UV and atmospheric agents;
- Easy application (with trowel, float or roller), with no need for chemicals;
- Simplified maintenance: clean with water, no toxic degradation.
👉 These assets make it an ideal ally for specifiers looking for reliable, no-compromise solutions.
A change in prescribing mentality
Rising generations of architects and engineers are trained in a culture of sustainable and ethical construction.
They value materials :
- With a history and traceability;
- Recyclable, local, low-emission ;
- Made in France or through short distribution channels.
👉 Absolin meets this need for alignment between values, aesthetics and responsibility.
Specifiers are no longer just looking for technical products, they're looking for sustainable partners to build the future of building. By integrating a premium natural coating like Absolin into their projects, they are combining aesthetic demands, technical performance, environmental responsibility and innovation.
In 2025, this is no longer a niche, it's a fundamental trend.